Whitelight’s top management team all come from global marketing and sales environments. And they are supported by a distinguished advisory panel.

The Executive Team

Patrick Mason
Managing Director

Patrick established Whitelight from a distinguished corporate career at organisations such as IBM, where he gained a distinction from their business academy, and Reuters, where he became the youngest ever international district manager and a top revenue performer. A former INSEAD scholarship winner, Patrick has run two dozen overseas operations and seen two of his companies publicly listed.

Before starting Whitelight, he founded corporate venturing firm Chorus Group Inc which established European markets for emerging software and internet brands.

Clifford Allen
Finance Director

Cliff is a vastly experienced financial director from the, media, entertainment and leisure sectors, and has served as CFO at the UK’s National Gallery and the Royal Philharmonic Orchestra.

Before joining Whitelight, he established a specialist practice providing financial management to start-up and early stage development businesses in the services sector. Whitelight was one of his clients before we convinced him to join us!

Mike Knudsen
Consulting Partner

With an international background in business-to-business professional development marketing, Mike has an extensive track record of helping companies meet their strategic and project objectives and of getting products and services ready for market. He has been a sales and marketing director in R&D, technical services and sales and distribution companies in the UK and Europe.

Bob Bailey

Bob has more than 30 years’ experience in sales, marketing and business management. He founded Option One Group, a promotional marketing agency in the US and eventually sold the company to GGT Plc in 1987. Joining GGT as Group CEO, he developed the company’s direct marketing, advertising and design capabilities and grew revenues to exceed £10 million per annum.